Sebastian Watzinger

Sebastian Watzinger is the founder of Contour, which runs The Authority Engine for independent regulatory, medtech and technical advisors. Before that he spent twenty years composing music for film, theatre and advertising.

Founder, Contour LLC
Composer, European Film Academy member

Sebastian Watzinger, smiling, in a dark t-shirt.

The short version

Once a month I interview an expert for about an hour. Out of that conversation come three LinkedIn posts a week, in their words, and they approve every one.

I work with seven clients at a time, most of them independent regulatory, medtech and technical advisors whose engagements run $15k to $30k and up. They are excellent at the work and unknown to the people who need them. I came to this from music.

Twenty years writing to picture.

About 200 credits since 2003: feature films, documentaries, theatre, video games, and commercials and image films for Siemens, BMW, Audi, Porsche Design and Lindt. I still publish production music, and it still earns royalties.

  1. Member European Film Academy Voting member
  2. Member GEMA, full voting member A status held by about 5% of GEMA members
  3. 2024 The Deprogrammer Composer. Feature film, dir. Kendall Bryant
  4. 2022 The Crucible Composer and sound designer. Immersive theatre, dir. Fabiano Martell Altamura
  5. 2018 Disney’s The Nutcracker and the Four Realms Music supervisor. Official teaser trailer
  6. 2016 Alice VR Additional music. Virtual reality game
  7. 2014 California: The Golden State Composer. Vimeo Staff Pick, 500,000 views in its first month
  8. 2007–2018 Siemens Composer on more than 50 image films and commercials, including the 2010 FIFA World Cup spots

“Make it sound more blue.”

That was a real brief from an advertising client. Most briefs were like it: the client knew exactly what they wanted and had no words for it, so the job was asking questions until the thing they meant came out, and only then writing music.

An expert’s judgment has the same problem. Ask them to write a post and you get a textbook. Ask the right question and let them talk for an hour and you get the story only they could tell. That hour is the whole method.

Then an agency. Then the engine.

  1. 01

    Marketing agency

    After music I ran a marketing agency and did integrations work, building the systems behind other companies’ marketing.

  2. 02

    FDA Blueprint

    David Pudwill spent nine years inside the FDA. In 90 days he went from 21,800 LinkedIn impressions to 393,677, and from 3 or 4 qualified calls a month to 12 to 16. No ads. The case study.

  3. 03

    Contour

    What worked for David became The Authority Engine, run by Contour LLC for seven clients at a time. How the method works.

Elsewhere

Start with the questions.

The Pipeline Kit has the 40 extraction questions I use in every interview, plus the Post Lens, the Outsider-Tell Worksheet and the Cadence Sheet. Free.

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