Two ways to stay visible.
Most independent experts use the first. It works right up until the month it matters.
When the writing happens
In the rare week you’re not buried in client work.
Before the crunch, in one recorded conversation.
What a busy month does
Posting stops. Six weeks later the inbox is quiet.
Nothing changes. The posts are already written.
Where the ideas come from
Whatever you still have energy for that evening.
Your stories and insider nouns, pulled out with probes.
Who does the work
You, at the end of a long day.
You talk for about an hour a month. You approve every post.
What buyers see
A name that shows up, then disappears.
A steady presence, months before they call.
1hour a month
One conversation a month fills the bank.
Once a month we record an interview with you. From it we pull a bank of posts: your stories, the nouns your buyers actually use, the things your market believes that are quietly wrong. At three posts a week, one conversation covers the month.
The probes are the point.
Alone, you skip your best material, because it feels too obvious to say. With someone asking “wait, go back, what exactly was on the screen,” you get the second answer: the one nobody else could have written.
What a month looks like.
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The interview
About an hour, recorded, once a month. You talk, we probe. We work from the same 40 extraction questions that are in the Pipeline Kit.
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The extraction
We read the recording for specific nouns, real numbers and sentences you actually said, and turn them into a bank of posts.
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The posts
Three a week in your voice, roughly two thirds text and one third infographics. You approve every one. There’s always a human in the loop.
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The inbound
The narrow market that buys from you starts to recognise your name. The right people start the conversation, and referrals stop being your only weather.
90days
Nine years inside FDA. 21,800 impressions a quarter.
David Pudwill, FDA Blueprint. Ninety days of posts built from his own interviews took him to 393,677, and from 3–4 to 12–16 qualified calls a month. His most-engaged post, written through the Authority Engine, reached 739 reactions, 49 comments and 48 reposts.
Your part is small. It isn’t zero.
Your part
- One interview a month. About an hour, recorded.
- Approving your posts. Nothing goes out without your yes.
- Showing up on LinkedIn. Replying, connecting, being the person behind the posts. David Pudwill spends about five hours a week on it.
Our part
- Running the interview. Including the probes you can’t ask yourself.
- Building the bank. Everything worth publishing from what you said.
- Writing the posts. Three a week in your voice, about a third of them infographics.
Not a fit if
You want it 100% hands-off.
You show up for the interview and stay active on LinkedIn. That part isn’t outsourced.
Your offer is under $15k.
The model makes sense for engagements of roughly $15k to $30k and up.
Programs start at $4,500/month.
See the method for yourself.
The Pipeline Kit gives you the 40 extraction questions, the Post Lens, the Outsider-Tell Worksheet and the Cadence Sheet. Free.