Your pipeline dries up the month you get busy.

Not because the work got worse. Because the one person who can explain it is busy doing it. The Authority Engine keeps you visible anyway.

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For independent regulatory, medtech and technical advisors.

“When we get busy, we skip for a while. And then it dries up.”

An independent consultant, describing the pattern Sebastian hears in almost every expert business.

You are the product and the factory.

Every hour on a 510(k) is an hour not spent being found. In a firm, those are two different people. In your practice they’re both you, and delivery wins, as it should.

Referrals are weather.

A referral arrives pre-sold, and completely outside your control. You can’t schedule one, forecast one, or ask for more when the quarter looks thin.

10months

Buyers decide long before they call.

A 6sense study of nearly 4,000 B2B buyers puts the cycle at just over ten months, with first contact around 60% of the way through. So next spring’s call is earned in the month you’re too busy to post. That isn’t a discipline problem. It’s a supply problem.

What working actually looks like.

90days

Nine years inside FDA. 21,800 impressions a quarter.

David Pudwill, FDA Blueprint. Ninety days of posts built from his own interviews took him to 393,677, and from 3–4 to 12–16 qualified calls a month.

$15k spent on ads first. Clicks, no clients.

David Pudwill’s LinkedIn post: “FDA is hiring 3,200 people to replace the 3,500 it lost.” 739 reactions, 49 comments and 48 reposts.
Written through the Authority Engine. David Pudwill’s most-engaged post on LinkedIn: 739 reactions, 49 comments, 48 reposts.

3beat5

Posts a week. In testing, three outperformed five. At your deal size, the post two right people read beats the one 20,000 people scroll past.

You talk. We build the bank.

You can’t write during a submission crunch. You can talk for an hour before one. That conversation becomes a bank of posts that keeps publishing while you deliver.

  1. The interview

    About an hour, recorded, once a month. You talk, we probe. The second answer is the one nobody else could have written.

  2. The extraction

    Your stories, the nouns your buyers actually use, the things your market believes that are quietly wrong. Pulled into a bank, not a single post.

  3. The posts

    Three a week in your voice, roughly two thirds text and one third infographics. You approve every one. There’s always a human in the loop.

  4. The inbound

    The narrow market that buys from you starts to recognise your name. The right people start the conversation, and referrals stop being your only weather.

Not a fit if

You want it 100% hands-off.

You show up for the interview and stay active on LinkedIn. That part isn’t outsourced.

Your offer is under $15k.

The model makes sense for engagements of roughly $15k to $30k and up.

Clients

  • FDA Blueprint
  • Innolitics
  • SMEED CPA
  • GYFT Labs
  • Aquaboost
  • Yotalabs
  • Money Fitness Community
  • Rest Space
Sebastian Watzinger, smiling, in a dark t-shirt.

Sebastian Watzinger

Twenty years composing music for advertising and film, then a marketing agency and integrations work. Now he builds the Authority Engine for experts who would rather deliver than market.

“I don’t sell content. I sell the system and the result.”

More about Sebastian

The Pipeline Kit.

  1. 01The 40 Extraction QuestionsWhat pulls publishable material out of a technical expert’s head in a single sitting.
  2. 02The Post LensThe five-beat structure that turns one story into something a buyer reads to the end.
  3. 03The Outsider-Tell WorksheetHow to find the five things your market believes that are quietly wrong.
  4. 04The Cadence SheetHow often to publish, what mix, and the one rule that makes a busy month survivable.